Discover new sounds

Empowering Artists in the Music Industry

Discovering new music artists can be an exhilarating experience, as it opens the door to fresh sounds and unique perspectives. Whether you're browsing through playlists, attending local gigs, or exploring music streaming platforms, the thrill of finding a hidden gem can ignite a passion for new genres and styles. These artists often bring innovative ideas and creativity that can resonate deeply with listeners, making the journey of exploration all the more rewarding.

About New Bag

Among these artists, the message of empowerment is encapsulated in the phrase "New bag is all about Never ending war of building and growth." This mantra serves as a reminder that every challenge faced is an opportunity for development. It encourages musicians to embrace change, learn from their experiences, and continually seek ways to elevate their artistry. By focusing on growth, they not only enhance their musical skills but also cultivate a deeper connection with their audience, inspiring others to pursue their dreams despite the obstacles. Ultimately, this journey of building and growth transforms the never-ending battle into a powerful narrative of resilience and empowerment in the world of music.

Who We Are

Highly qualified and motivated professionals

We didn’t come from a family of business owners; we come from the streets of Ypsilanti, Michigan. Growing up, we traveled around the state, carrying with us the experiences and lessons of our community. In 2020, we founded New Bag Records—not just as a company, but as a vision rooted in purpose, passion, and resilience. New Bag is more than just a name, it is our way of life. As in our name, We can agree that life itself is a  “Never Ending War of Building AND Growth" so as company we will continue to live by that motto no matter the success or achievements we've accomplished. 

Leaving the streets to build this label wasn’t easy, but it was essential. We wanted to create a platform that would turn our past struggles into something positive, not just for ourselves but for everyone we reach. Our goal is to bring uplifting energy into the world through music, showing others that it’s possible to rise above negativity and create something powerful.

At New Bag, we’re not just about making music; we’re about building a legacy. We pride ourselves on being financially educated, grounded in values, and committed to constant growth—both as artists and individuals. One day, we hope to pass New Bag Records down to our children as a testament to the journey we’ve taken, the obstacles we’ve overcome, and the positive impact we aim to make in the world.

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